Intelligence at the speed of your ambition.

Startup Report. The whole case for the business you want to open, in ten minutes: viability score, plan, rivals and rules, every figure cited. See what a report contains

Scotelligence. A dashboard that watches a business already open: local rank, rivals, reviews, social, AI search, rules and website, rescanned on your schedule, with an alert the moment something moves. See what it watches

Should I openin?
Watchin
OverviewMaria’s Trattoria · Toronto, ON · sample reportAsk Telli7/10Read the full sample
Viability score
86/100
WeakFairGoodStrong

Weighted across 6 factors: competitor density, ratings, concentration and survival rates.

Market Saturation8825% weight

14 competitors in 5km radius (0.09/1k people vs. 0.25 threshold).

Market Concentration (HHI)9120% weight

HHI = 1,140 (moderate market).

Competitor Quality Gap8220% weight

Avg competitor quality: 4.21 stars (Google ratings less 0.4 star inflation). Gap to 4.5 star benchmark = 0.29 stars (buying peaks at 4.0 to 4.7 stars, Spiegel Research Center).

Market Demand Signal9515% weight

9,842 total reviews in area (benchmark for this industry: 6,000).

Industry Survival Rate5810% weight

Canadian services-producing businesses: ~68% survive 5 years, against 68% for all businesses (StatCan/ISED Key Small Business Statistics 2025).

Competitor Count9210% weight

14 total competitors identified within 5km.

Method: StatCan/ISED business survival rates, DOJ HHI method, Spiegel Research Center rating study and Google vs Yelp rating gap. Density, demand and saturation thresholds are Scotell calibrations.

Priced costs
CA$48.7k
10 items, each linked to its price
Funding
3programs fit
Largest: CSBFP, up to CA$1.15M
Competitors
14in 5 km
Nearest 610 m away
Regulations
11
3 critical before opening
01

Executive summary

What each section adds to the verdict

Proceed

The field is busy but fragmented, and its top tier is thin.

Fourteen rivals within 5 km average 4.4 stars, yet only five hold 4.5 or better and none runs a weekday prix fixe. The eleven requirements are routine filings.

  • Most reviewed nearbyCasa Marzano, 1,904 reviews, rated 4.7.
  • Largest priced itemPizza deck oven, CA$16,450 at russellhendrix.com
  • Licence feeEating establishment licence, CA$268.32 at toronto.ca
  • Best-fit fundingCSBFP loan, up to CA$1.15M. Covers leaseholds and equipment.
OverviewMaria’s Trattoria · ScotelligenceScan 212 · 07:42 · next tonightAsk TelliSee the sample dashboard

Overview

Maria’s Trattoria — Toronto, ON

Ask Telli Export

Health score

94/100
Strong

A weighted blend of four dimensions: reputation 96, social sentiment 82, digital presence 92, engagement 89 · read Sep 11, 2026.

Tracked competitors
12
0 high-threat
Unread alerts
2
0 need action
Field rating
4.7/5
12 rated · 8,412 reviews
Social sentiment
82/100
64% positive · 186 mentions
Digital presence
93/100
listing found on Google
Health trend
94/100
+6 vs prior · 8 readings · Strong

Two kinds of owner. Two ways in.

Owner or founder? There’s a path for you.

Watching Maria’s Trattoria07:42

Modules under watch · updated on your schedule

Next scan in 6 hours · you set the cadence

Scotelligence

For the business you already own.

You typeyour business name and city
You get10 modules under watch, social and AI search included, and a Telli that remembers you
Rescanneddaily, on your schedule
StatusPrivate beta, by invitation
What Scotelligence watches
Viability Score
0/100

Strong · Good · Fair · Weak

01Overview
02Competitors
03Regulations
04Launch budget
and four more, every figure cited

Startup Report

For the business you are about to open.

You typean idea and a place
You get8 sections, a viability score, and a go or no-go
Ready inabout 10 minutes
You payonce
What a report contains

Everything Scotelligence watches.

Ten modules, rescanned on your schedule. Each answers something you’d actually want to know about your business, and no alert arrives without its source. Online stores also get Content Studio, Backlinks and Store Health.

  1. 01
    OverviewHow healthy is my business this week?
  2. 02
    Competitor TrackingWho moved this week?
  3. 03
    AlertsWhat needs my attention today?
  4. 04
    Trends & SocialWhat are people saying about me?
  5. 05
    Market PulseIs my street getting busier or quieter?
  6. 06
    Search & TrafficWhat are people near me searching for?
  7. 07
    Digital PresenceHow do I look on Google, and to AI?
  8. 08
    Opportunity SpotterWhere is the gap nobody has filled?
  9. 09
    Content StudioWhat should I post next?
  10. 10
    Action PlanWhat should I do first?
  11. 11
    TelliCan I ask someone who remembers my business?

How healthy is my business this week?

OverviewMaria’s Trattoria · watching01 / 11See the full module

Overview

Maria’s Trattoria — Toronto, ON

Ask Telli Export

Health score

94/100
Strong

A weighted blend of four dimensions: reputation 96, social sentiment 82, digital presence 92, engagement 89 · read Sep 11, 2026.

Tracked competitors
12
0 high-threat
Unread alerts
2
0 need action
Field rating
4.7/5
12 rated · 8,412 reviews
Social sentiment
82/100
64% positive · 186 mentions
Digital presence
93/100
listing found on Google
Health trend
94/100
+6 vs prior · 8 readings · Strong
Hover a row to pause · click to pinSee the sample dashboard
Social & trends

What people say. Where they say it.

Scotell reads the posts that mention you on six platforms, measures how people feel about them, and tells you which ones deserve a reply. Founders get the same read on their category before they sign a lease.

Scotelligence · Social pulseMaria’s Trattoria · last 30 days
0mentions found+23% on last month
How people feel
64% positive24% neutral12% negative
X41
Facebook33
Reddit28
YouTube15
Instagram48
TikTok21
Emotion, measured on every post
Joy
Trust
Anticip.
Surprise
Fear
Sadness
Disgust
Anger
Worth a reply this week
Instagram

“Best cacio e pepe on Queen West, but the Saturday wait was brutal.”

3.4× a typical postDraft with Telli
Reddit

“Anyone tried Maria’s new lunch menu? Worth it over Casa Marzano?”

41 commentsDraft with Telli
Startup Report · Trends & SocialItalian restaurant · Toronto
What people nearby are asking forSearch interest, last 12 months
handmade pasta+42%
prix fixe lunch+31%
gluten-free pasta+18%
late-night pizza−9%
What the category feels like onlinePosts about Italian food in Toronto
Reddit · r/toronto

“Where do you go for real cacio e pepe? Everything near me is a chain.”

Anticipation
TikTok

“$34 for a lunch set is wild when the pasta is dried.”

Anger

The opening: handmade pasta at a weekday lunch price, which nobody within 2 km offers.

AI search & traffic

Found on Google. Named by AI.

More customers now ask ChatGPT before they ask Google. Scotell asks four AI engines the questions your customers ask, records who they recommend and which sites they cite, then shows you how to become the answer.

Digital Presence · AI visibilityMonthly · 5 prompts × 4 engines
0/4engines name you
0/20answers mention you
#1your best position
What customers askChatGPTGeminiPerplexityAI Mode
best italian restaurant on Queen West#2#3citednot named
handmade pasta Toronto#1not named#2not named
romantic dinner with a patio downtownnot named#5not namedcited
private dining for 20 in Torontonot namednot namednot namednot named
italian lunch near Osgoode#3not namedcitednot named

Google AI Mode never names you yet. And why you lose private dining: all four engines cite blogTO’s “group dinners” list, and you are not on it. Casa Marzano is.

01
MeasureA 5×5 local rank grid on Google Maps, and four AI engines asked monthly.
02
Find the gapSearches you’re missing, ranked by how many people make them.
private dining toronto880/monot ranked
cacio e pepe toronto1.3k/mo#18
03
Fix it with TelliThe on-page fix, the article, and the outreach email to the site that ranks you, each drafted for your OK.
Track keywordDraft with Telli
04
Watch it moveThe next scan shows the change, and Telli tells you what worked.
cacio e pepe toronto#18 #6

Selling online? Store Health replaces the map, and Content Studio and Backlinks join the sidebar: articles written for the searches you’re missing, and the sites worth a link.

Everything a report contains.

Eight sections. Each one answers a question you would ask before signing a lease, and every figure carries its source.

  1. 01
    OverviewShould I do this at all?
  2. 02
    CompetitorsWho am I up against?
  3. 03
    RegulationsWhat does the law require of me?
  4. 04
    Launch budgetWhat will it cost, and where can I raise it?
  5. 05
    Market dataCan this neighbourhood support me?
  6. 06
    Trends and socialWhat are people nearby asking for?
  7. 07
    Action planWhat should I do first?
  8. 08
    TelliCan I ask someone who read all of it?

Should I do this at all?

OverviewMaria’s Trattoria · sample report01 / 08Read the full section
Viability score
86/100
WeakFairGoodStrong

Weighted across 6 factors: competitor density, ratings, concentration and survival rates.

Market Saturation8825% weight

14 competitors in 5km radius (0.09/1k people vs. 0.25 threshold).

Market Concentration (HHI)9120% weight

HHI = 1,140 (moderate market).

Competitor Quality Gap8220% weight

Avg competitor quality: 4.21 stars (Google ratings less 0.4 star inflation). Gap to 4.5 star benchmark = 0.29 stars (buying peaks at 4.0 to 4.7 stars, Spiegel Research Center).

Market Demand Signal9515% weight

9,842 total reviews in area (benchmark for this industry: 6,000).

Industry Survival Rate5810% weight

Canadian services-producing businesses: ~68% survive 5 years, against 68% for all businesses (StatCan/ISED Key Small Business Statistics 2025).

Competitor Count9210% weight

14 total competitors identified within 5km.

Method: StatCan/ISED business survival rates, DOJ HHI method, Spiegel Research Center rating study and Google vs Yelp rating gap. Density, demand and saturation thresholds are Scotell calibrations.

Priced costs
CA$48.7k
10 items, each linked to its price
Funding
3programs fit
Largest: CSBFP, up to CA$1.15M
Competitors
14in 5 km
Nearest 610 m away
Regulations
11
3 critical before opening
01

Executive summary

What each section adds to the verdict

Proceed

The field is busy but fragmented, and its top tier is thin.

Fourteen rivals within 5 km average 4.4 stars, yet only five hold 4.5 or better and none runs a weekday prix fixe. The eleven requirements are routine filings.

  • Most reviewed nearbyCasa Marzano, 1,904 reviews, rated 4.7.
  • Largest priced itemPizza deck oven, CA$16,450 at russellhendrix.com
  • Licence feeEating establishment licence, CA$268.32 at toronto.ca
  • Best-fit fundingCSBFP loan, up to CA$1.15M. Covers leaseholds and equipment.
Hover a row to pause · click to pinRead the full sample

Two products. One platform.

The report is for the business you are starting. The dashboard is for the one you already run.

75469432383112652347965812
Watching Maria’s Trattoria

Scotelligence

A dashboard that watches a business already open: local rank, rivals, reviews, social, AI search, rules and website, rescanned on your schedule, with an alert the moment something moves.

  • Ten modules, rescanned on your schedule
  • Social pulse on six platforms, visibility in four AI engines
  • Telli that remembers you, plans with you, drafts for you
Subscription · private betaJoin the waitlist
Viability Score
0/100
Rivals14in 5 km
Permits11items
VerdictGo

Startup Report

The whole case for the business you want to open, in ten minutes: score, plan, rivals and rules, every figure cited.

  • Viability score with the working shown
  • Launch budget with a link behind every price
  • Regulations for your exact jurisdiction
One-timeSee the sample report
ReviewsDailyRank gridWeeklyAI searchMonthly
On your scheduleEvery module rescans on its own cadence, and you can change any of them.

Casa Marzano launched a $29 weekday lunch.

casamarzano.ca/menu · Sep 18
Every alert has a sourceNothing arrives without the page, review or listing it came from.

Rescan the rank grid now?

ApproveNot now
Telli asks firstDrafts and actions wait for your OK. Nothing is posted on its own.
TorontoOntarioFederal
Local rules built inCity, provincial and federal permits, with the renewal dates tracked for you.

Already open? Scotelligence keeps watch.

Scotell rescans your rivals, reviews, rankings and rules on your schedule, and tells you the moment something moves.

Join the waitlist
Watching Maria’s TrattoriaScan 212 ·
Local rank#3 for “italian restaurant”checking
Rivals5 within 5 kmchecking
Reviews4.6 · 212 on Googlechecking
Rules10 tracked · none duechecking
WebsiteSite health 92 · seen by 3 of 4 AI engineschecking
Alert · 07:42Osteria Nova opened 1.4 km away.You slipped from #3 to #4 at 7 of 25 grid points. Telli has the details and a suggested response.
telli
The analyst inside Scotell

It doesn’t just answer. It does the work.

Telli has read every scan, every tab and everything you have told it. It briefs you, explains any page, builds the plan, drafts the reply, and starts the scan. Nothing goes out and nothing runs until you say yes.

  1. 01
    Briefs you on what changedOpen Telli and it leads with what moved since you were last here: a new rival, a review, a renewal date.
  2. 02
    Remembers your businessYour busiest night, your margins, the rival you worry about. It shows which memories it used and every save can be edited or undone.
  3. 03
    Explains any page“Explain this page” walks the dashboard panel by panel and says what each one means for you.
  4. 04
    Plans with youAsk for a plan and get dated steps. Tick the ones you want and they land on your Action Plan board.
  5. 05
    Drafts for youReview replies, articles for the searches you miss, and outreach emails, with the contact found and Gmail or Outlook ready to open.
  6. 06
    Acts only with your OKTrack a rival, track a keyword, rescan the rank grid, run a site audit or an AI visibility check. It asks first, then shows the job running.
  7. 07
    Inside every report tooTen questions per report. It has read all eight tabs and cites what it opened before it answers.
TelliMaria’s Trattoria · 212 scansUnlimited
Since you were last hereTue to today
Osteria Nova opened 1.4 km awayrank #3 to #4
Casa Marzano launched a $29 weekday lunchyours is $34
Patio permit renewal moved to 3 Oct14 days
Instagram post on your tiramisu hit 12.4k views3.4× usual
What should I do first?Draft a reply to the Saturday review
Should I match Casa Marzano’s lunch price?
Telli recalled 3 memories
Food cost target is 30%Weekday lunch is thin since JuneYou won’t discount the dinner menu

Not to $29. At your 30% food cost a $29 set loses $1.80 a cover. A $31 two-course pasta lunch keeps margin and still undercuts their three-course. You said dinner stays full price, so this only touches weekdays.

Saved to memory: considering a $31 weekday lunchEditUndo
Local rank grid
Review pulse
AI visibility
2 of 5Review pulse

Your rating held at 4.6, but three reviews this month mention the Saturday wait. That is the theme to fix before it shows in the score.

BackNext panel
Win back weekday lunch4 steps · 6 weeks
Launch a $31 two-course pasta lunchWeek 1 · Kitchen
Add it to Google and the menu pageWeek 1 · You
Post the handmade pasta reel on InstagramWeek 2 · Social
Offer office groups near Osgoode a set priceWeek 3 · You
3 steps go to your Action Plan: This week 2 · Next 1Send to board
Review replyArticleOutreach email
Google · 2 stars“Waited 40 minutes with a reservation. Food was great, service was not.”

Thank you for telling us, and we’re sorry. A 40-minute wait with a booking isn’t the night we want for anyone. We’ve added a second host on Saturdays from this week. We’d love to have you back on the patio, first round on us. Maria

ApproveEditNothing is posted until you approve it
Outreach to blogTO for their group dinners list: contact foundOpen in GmailOutlook
Am I showing up in ChatGPT for private dining?

Not in last month’s check, and the engines lean on blogTO’s list. I can run a fresh AI visibility check now to see if anything moved.

Telli wants toRun an AI visibility check5 prompts across ChatGPT, Gemini, Perplexity and Google AI Mode · about 2 minutes
Run itNot now
AI visibility checkAsking Perplexity…
Startup Report · Italian restaurant, Toronto7 of 10 questions left
Which licence do I apply for first?
RegulationsAction PlanBusiness Plan

The AGCO liquor sales licence. It has the longest lead time, eight to twelve weeks, and the DineSafe inspection can’t be booked until it’s filed. It’s step 2 of your action plan, starting now.

SourcesAGCOCity of TorontoYour action plan
Ask Telli anything about your business/↑

Questions, answered.

Which product is for me?
Already own a business: Scotelligence, a dashboard that watches your street every day across ten modules. Opening one: the Startup Report, the whole case in about ten minutes. Both are written for one address, and every figure carries its source.
What can Telli actually do?
Telli is the analyst inside both products. In a report it has read every tab before you open it and answers ten questions with the evidence used. On Scotelligence it remembers what you tell it, briefs you on what changed, explains any page, builds step-by-step plans that land on your Action Plan, and drafts review replies, articles and outreach emails. It can start a competitor scan, a site audit or an AI visibility check, but only after you confirm.
What does Scotell read on social media?
Public posts that mention your business on X, Facebook, Reddit, YouTube, Instagram and TikTok. Sentiment is measured on every post, not guessed by a model, and posts about a different business with a similar name are filtered out. You see what people say, how they feel, and which comments are worth a reply.
Can Scotell help me show up in ChatGPT and AI search?
Yes. We ask ChatGPT, Gemini, Perplexity and Google AI Mode the questions your customers ask, such as “best Italian restaurant near Queen West”, and record who they name and which sites they cite. Then we show you the gaps: the searches you are missing, the pages to fix, and the sites worth a link. Telli can draft the fix.
Where does the data come from?
Public listings, official registers, social platforms, search engines and the open web, gathered for every section and cross-checked before anything reaches you. Every figure carries the source it came from.
How often does Scotelligence scan?
Daily for reviews and deadlines, weekly for your website, social and the local rank grid, monthly for the full site audit, AI visibility and backlinks. You set the cadence per module.
How long does a report take?
About ten minutes. Scotell gathers the evidence, writes each section, then checks its own work. You can watch it happen.
Which cities are covered?
Any Canadian city or town. Regulations are jurisdiction-specific, so a report for Kelowna reads BC and Kelowna rules, not a national average.

Contact Us.

Questions the FAQ does not answer, a report that came back wrong, or an invitation to the Scotelligence beta. One inbox, read by us.

Emailinfo@scotell.comWe answer within one business day.Phone(365) 996-2747Weekdays, 9am to 6pm ET.Scotelligence betaRequest an invitationTell us the business and the city. We open seats in batches.Before you writeRead the questionsPricing, coverage, and what the report can and cannot tell you.

Scotelligence is in private beta. Reports are open now.

Join the waitlistSee what a report contains